ABOUT US

Vision

We will be one of the leading lifestyle products and beverage and companies in SEA which promptly deliver customer satisfication and establish mutually beneficial and long-lasting relationship with all key stakeholders.

Mission

TACC is committed to become a leading company offering beverage and Lifestyle product especially tea and coffee with both in B2B and consumer markets domestically and Cambodia, Malaysia, Laos, and Vietnam with make stability of 4 profit as follow:

Consumer
Benefit

Customers, by creating customer satisfaction from making high quality product sold at reasonable price.

Business Partner Benefit

Trading partners, by emphasizing on sustainable and long term trading relationships.

Societal
Benefit

The society, in taking part in improving quality of lives to community, social and environmental.

Organizational
Benefit

The organization, by providing satisfactory return to shareholders and compensation to employees.

EXPLORE THE COMPANY PROFILE

T.A.C.Consumer Public Company Limited, formerly known as T.A.C Beverage Co., Ltd., has established itself as a specialist in tea and coffee. Incorporated on March 28, 2002, with an initial capital of two million baht, the company initially focused on dispenser drink business in collaboration with CP All Public Company Limited, offering products like iced tea, milk tea, coffee, and fruit juices.

In 2005, the company expanded into the Ready-to-Drink segment with the introduction of bottled green tea under the brand "Zenya" and broadened its market presence internationally, reaching countries such as Cambodia, Singapore, Dubai, and the United States. To sustain this growth, the company consistently increased its capital, eventually transforming into a public company and rebranding as "T.A.C.Consumer Public Company Limited" on August 26, 2015.

With a current paid-up capital of 152 million baht, the company was listed on the Market for Alternative Investment on December 2, 2015.

Strategic Marketing Team

Over the past two decades of our partnership with 7-Eleven, T.A.C.C. has played a pivotal role in developing the dispenser beverage market. Since our entry in 2002, we introduced Thai-style favorites such as iced tea, milk tea, and iced coffee. These beverages resonated well with consumers, leading to remarkable sales growth of over 100 percent in consecutive years. Building on this success, we expanded our offerings to include a diverse range of dispenser fruit juices, which have enjoyed immense popularity among customers.

Our marketing team comprises experienced strategists with a cumulative experience of over two decades in the food and beverage industry. They have worked with renowned international brands such as Coca-Cola, Unilever, Cerabos, AB Food & Beverages, Seagram, and Lintas. The team oversees every phase and dimension of product development, starting from the conceptualization to the business plan, positioning, and distribution channel. This ensures that our products align with the demands of the target market. Throughout this process, our marketing executives prioritize the efficiency of marketing expenses, aiming to maintain a performance-driven and sustainable growth trajectory.

More Detail

The company specializes in the procurement, production, and distribution of unique beverages, including tea, coffee, and lifestyle products. Our focus is on crafting marketing and sales strategies, coupled with continuous research and development, to offer a diverse array of beverages that cater to the specific demands of consumers across genders and age groups cover Health and Wellness products group as a Megatrend. The distinctive characteristics of our products fall into two primary groups: business-to-business (B2B) product development and business-to-consumer (B2C) product development.

B2B

Business to Business

In this category, our company collaborates closely with key strategic partners, considering them integral to our research and development process. This collaborative effort aims to manufacture and distribute products tailored to our customers' needs. Our offerings include beverages designed for Cold Beverage Dispensers in customers' shops, such as convenience stores and food chain restaurants, Tea premix powder beverages featured in the All Café corner, and Hot Beverage Dispensers.

B2C

Business to Customer

In addition to collaborative product groups with business allies, our company introduces products under its own brand. These include Na-Arun, TRIVA Café vision, as well as License Business and café operations.

Strategic R&D Team

With over two decades of experience in production and collaboration with Thailand's leading convenience store chain, 7-Eleven, we possess profound insights into the beverage industry. Our enduring partnerships with trading counterparties and supply chains, both domestically and overseas. We have implemented a rigorous quality control policy.

More Detail

T.A.C.C International Business

T.A.C.C. is focused on expanding its presence into countries with significant economic growth potential, specifically targeting Cambodia, Malaysia, Laos, and Vietnam, the countries with the largest consumer bases in the world.

Na Arun is a three-in-one drink mix, featuring rich Thai-style flavors and captivating aromas. Available in three enticing blends—milk tea, milk coffee, and jasmine green tea—Na Arun stands as an excellent choice for restaurants and beverage vendors. Not only does it provide a better profit margin compared to in-house preparations, but it also ensures consistent quality, flavor, and aroma with every serving.

Na Arun

Nowadays, we export cold beverage dispensers, including tea and coffee at 7-Eleven stores in Cambodia and Laos, marking a key overseas distribution channel. Cambodia and Laos with its expanding societal growth, represents a promising market for the future. Which 7-Eleven branches significantly grow and receive great responses. As of the end of 2023, there are a total of 82 branches locate in Cambodia's and Laos 3 branchses.

Moreover, our company has introduced tea premix powder (non-coffee menu) at All Café in 7-Eleven stores in Cambodia and Laos.

7-Eleven Cambodia

T.A.C.C License Business

They are characters born from the social media with delightful mix of humans and dogs weaving engaging narratives in creative, humorous, adorable, and heart-warming ways. This unique blend has captured the attention and gained immense popularity among dog lovers, amassing over a million followers on both Facebook and Instagram.

Dogplease

The company holds the license for the Thai brand character "Warbie Yama," created by Khun Arut Tantasirin. This character originated from the short animation film "Cheez...z," gaining awards from various international short film festivals. Later, it was developed as a digital sticker on the LINE application and gained global popularity, securing the Character of the Year award. With a attractive identity and heart-warming story, Warbie Yama resonates with fans worldwide, fostering positive emotions through attention-to-detail in its creation.

Warbie Yama

The company has become the licensing agent for the Thai character brand "LINE CREATORS," encompassing 12 characters. These characters include Dueb Dueb, Mao Whatta Pug, Onnie Bear, Gluta Bear, N9 Party Gang (Mhee gud gid, Cheer Rabbit, Chi Chi Chik), BearPlease, Shibung & Bingsu, minimal G, Boobib, Cotton, Mheenoom & Tainim, and Tuagom. The licensing agreement spans two years, exclusively within Thailand.

LINE CREATORS

The company is the authorized agent responsible for the copyright management of “Bellygom”, the adorable pink bear character originating from South Korea. Bellygom, a charming bright pink bear, loves to surprise others and spread joy and playfulness. The contract spans four years and is exclusive to Thailand.

Bellygom

OHIGE no PON is a dog boy who lives in the forest of OHIGE and has a cute moustache and ears. Let's take a look at the gentle, funny and joyful days.

PON: A dog boy who has a moustache as the most attractive feature. He is quiet, but very kind and gentle. He can’t help doing something when he finds someone in trouble. Also, his skin is very soft and supple.

PIN: A bird who understands PON well and is around PON to watch over him with warm heart. Is talkative and always makes amusing quips.

RODRIGUEZ: A kind flower who always heals everyone with the beaming smile. Has a remarkable ability to find out people’s good points. And loves gardening.

OHIGE no PON

Kanahei is a Japanese illustrator and manga artist. She has a strong 20’s and 30’s unisex fan base, and her characters are consistently popular on social media platforms. Her cute and creative world has expanded globally through licensing across publishing, digital content, merchandising, and corporate advertising.

The popular characters of Kanahei are Piske & Usagi. These are small animals with a relaxed style that suddenly appear here and there. Little Usagi is mischievous and Piske is a very serious bird. The power relationship between the two animals is always exquisite.

Kanahei's Small animals

Dayan was originally a normal cat who lived on Earth. One snowy day, a mysterious gate controlled by the Snow God Eurocka was opened, Dayan came down to Wachifield. Right after Dayan came to Wachifield, he became friends with many animals and began to live in the town of Tachiel in Wachifield. In here, animals can stand, walk and talk, and filled with magic and fairy pranks.

Wachifield

Yale licensed merchandise is an important part of this mission, serving to help promote the Yale brand throughout the world.

Yale University

Vithita Animation was established in 2001 to be a full-service animation studio providing the following services:
• Character Design and Development
• 2D Traditional and Toonboom-Flash Animation
• 3D Animation
• Post-Production Facilities

In addition to creating unique brand identity, Vithita can serve your publicity needs in Thailand through the promotion of your products through our parent company’s well established distribution channel of all-time favorite Thai comic books (such as Khai Hua Roh and Mahasanook), which regularly reach an audience of Thai people nation-wide.

Vithita Animation

T.A.C.C Cafe Business

T.A.C.C. has expanded its beverage product line into the café business such as Jungle Café and Arabitia Café. With branches all over the country and overseas, the company has successfully reached over 1,700 locations. This strategic move has provided an additional distribution channel for the company.

Cafe

T.A.C.C

has been growing sustainably since its establishment, starting with total sales of THB 24 million in 2003. Subsequently, in 2004, sales surged to THB 1,003 million, further escalating to THB 1,282 million in 2017. As of 2023, the current sales amount stands at THB 1,716 million. This growth is attributed to strengthening our core business and venturing into new business areas, aligning with the company's core objectives which are to strengthen the Company's sustainable growth and to meet T.A.C.C.'s goals.