We will become a leading company with expertise in creating lifestyle and beverage products to become known in the ASEAN market to meet needs by creating mutual returns and sustainable relationships with all stakeholders.


TACC's employees will push this organization to leadership in the field of beverage and lifestyle products, particularly tea and coffee, with business-to-business and business-to-consumer operations in the country and in Cambodia, Laos and China (CLC) by building security through the following 4 profits:

  1. Profit for consumers with good quality products to satisfy consumers at fair prices.
  2. Profit for trade partners with policies and operations under the principle of sustainable business partnership.
  3. Profit for society by becoming an organization involved in developing good quality of life for communities, society and the environment.
  4. Profit for the organization with good returns for shareholders and employees.


TAC Consumer Public Co., Ltd. (the Company), formerly TAC Beverage Co., Ltd., registered the Company’s founding on 28 March 2002 with a starting registered capital of 2 million baht to engage in the business of selling dispenser drinks in 7-Eleven stores, . The beverages were jointly developed by the Company and CP All Public Co., Ltd. The products sold initially were ice tea, milk tea, coffee and fruit juices like punch and cantaloupe juice, etc. Later on in 2005, the Company expanded the business into the ready-to-drink beverage market by selling bottled green teas under the “Zenya” brand, and the Company expanded the market overseas to countries like Cambodia, Singapore, the United Arab Emirates, Russia and the United States, etc. To support this growth, the Company increased capital continually. The Company became a public company limited and changed the Company’s name to “TAC Consumer Public Co., Ltd.” on 26 August 2015. The Company currently has 152 million baht in registered and paid-up capital. And the Company was listed on MAI on 2 December 2015.

Strategic Marketing Team

During the period of over a decade that we partnered with 7-Eleven, T.A.C.C. has developed dispenser beverage market. When we first entered the market in 2002, we introduced some Thai-style favorites like iced tea, milk tea and iced coffee. The drinks were well received by consumers and as a result we witnessed over 100 percent sales growth in a few consecutively years. Later on we introduced to the market a variety of dispenser fruit juices which have been immensely popular with customers.

Our marketing team consists of marketing strategists who gathered over 15 years of marketing experience in food and beverage industry from working with international brands like Coca- Cola, Unilever, Cerabos, AB Food & Beverages, Seagram, Lintas and Green Spot (Vitamilk). The team supervises every phase and every dimension of product development, from product concept to business plan to positioning to distribution channel in order that our product meets with the target market’s demand. In so doing, our marketing executives always take into account the effectiveness of marketing expense to maintain profit margin and sustainable growth.

บริษัทฯ ประกอบธุรกิจจัดหา ผลิต และจำหน่ายเครื่องดื่มประเภทชา กาแฟ และสินค้าไลฟสไตล์ที่มีเอกลักษณ์และความแตกต่างอย่างชัดเจน และสินค้าไลฟสไตล์ โดยมุ่งเน้นการบริหารกลยุทธ์ด้านการตลาดและการขายควบคู่ไปกับการวิจัยและพัฒนาเครื่องดื่มด้วยความหลากหลายทั้งรูปแบบและรสชาติ สามารถตอบสนองความต้องการของผู้บริโภคทุกเพศทุกวัย โดยลักษณะผลิตภัณฑ์ของบริษัทฯ สามารถแบ่งได้เป็น 2 กลุ่มหลัก ประกอบด้วย กลุ่มผลิตภัณฑ์ที่บริษัทร่วมพัฒนากับพันธมิตรทางธุรกิจ (Business to Business : B2B) และกลุ่มผลิตภัณฑ์ที่จัดจำหน่ายภายใต้ตราสินค้าของบริษัท (Business to Consumer : B2C) ดังนี้


Business to Business

กลุ่มผลิตภัณฑ์ที่บริษัท ร่วมพัฒนากับพันธมิตรทางธุรกิจ (Business to Business : B2B) กลุ่มผลิตภัณฑ์ประเภทนี้ บริษัทฯ จะทำการวิจัยและพัฒนาร่วมกับลูกค้า ซึ่งบริษัทถือว่าเป็นพันธมิตรหลักทางธุรกิจ (Key Strategic Partner) เพื่อผลิตและวางจำหน่ายผลิตภัณฑ์ในร้านค้าของลูกค้า ซึ่งจะครอบคลุมถึงร้านสะดวกซื้อ (Convenience Store) และร้านอาหารที่เป็นเครือข่ายธุรกิจอาหาร (Food Chain Restaurant) เช่น เครื่องดื่มเย็นในโถกด เครื่องดื่มปรุงสำเร็จชนิดผงพร้อมชงในมุม All Café เครื่องกดเครื่องดื่มร้อนแบบอัตโนมัติ (Hot Beverage Dispenser)


Business to Customer

กลุ่มผลิตภัณฑ์ที่จำหน่ายภายใต้ตราสินค้าของบริษัทฯ (Business to Customer : B2C) นอกเหนือจากกลุ่มผลิตภัณฑ์ที่บริษัทฯ ร่วมพัฒนากับพันมิตรทางธุรกิจแล้ว บริษัทฯ ยังมีผลิตภัณฑ์ที่บริษัทฯ เป็นผู้คิดและพัฒนาสูตรการผลิตเพื่อจำหน่ายภายใต้ตราสินค้าของบริษัทฯ เอง ดังนี้ ชาเขียวพร้อมดื่ม (Ready to Drink) ตรา “เชนย่า” (Zenya) ครื่องดื่มปรุงสำเร็จชนิดผง ตรา “ณ อรุณ” (Na-Arun) ตรา “สวัสดี” (Sawasdee) เครื่องดื่มช็อกโกแลต ตรา “เฮอร์ชี่” (Hershey’s) ธุรกิจคาแรคเตอร์ และธุรกิจคาเฟ่

TACC International Business

T.A.C.C. focuses on expanding into the country group that has the potential for high economic growth, the CMLCC group, Cambodia, Myanmar, Laos, as well as the country with the largest consumer base like China.

เชนย่า (Zenya) From its previous background as an OEM, in 2005 T.A.C.C. took a major step forward in becoming a brand owner by launching its own brand, Zenya, the bottled green tea , distributed mainly in our overseas market.

Sa Was Dee

สวัสดี (Sa-Was-Dee) "สวัสดี" is a premium instant drink mix, a blend of durian and milk, which shows off the uniqueness of Thai flavors. It is produced from high quality durian produce, sourced for the right aroma, texture and flavor. The mix is tasty hot or cold. The product is catered to people with Chinese origin all over the world who enjoys this Thai-style flavor.

Na Arun

ณ อรุณ (Na-A-Roon) is a three-in-one drink mix with rich Thai-style flavors and aromas. Na-A-Roon is available in three mixes, milk tea, milk coffee and jasmine green tea. The drink mixes are great alternatives for restaurants and drink vendors. It offers better profit margin than the drink prepared by the restaurants themselves as well as consistencies in quality, flavor and aroma.

Vending Machine

T.A.C.C. joins with CP All Public Company Limited in developing more products in the group of Hot Beverage Vending Machine to bring more convenience to the consumers and this kind of hot beverage vending machine has since been developed and put in to use before the end of 2015.

The hot beverage drink costs 17 baht per glass and it has 3 different flavors; coffee flavor, chocolate flavor and Mutcha milky green tea flavor. The drink will be taken out from the dispenser drink vending machine which is regarded as the new innovation with mixed vending technology at a high speed of 13,000 spinning that can yield a glass of hot beverage in a short period with steady water pressure that makes the hot beverage a good milky taste and pleasurable smell. The following are types of products being developed.

TACC License Business


T.A.C.C. signed a licensing agreement with Ingram, Japan as a representative agent of San-X, Japan (Licensor) license, to look after licensees from the territories of Thailand, Singapore, Malaysia, Cambodia, Myanmar, Laos, and Vietnam.

Dog Please

A character which were born from the social media's world, the main characters are humans and dogs that tell stories in different aspects in creative, funny, cute, and heartwarming ways. It gained awareness and poppularity among dog lovers on both Facebook and Instagram for more than a million followers.


ART STORY is a social enterprise business for autistic individuals and other exceptional persons. Together, we create many products using "Art" as our inspiration. The products themselves are unique and extraordinary! Art Story supports by Thai Autism Vocational Center under the Autistic Foundation which enhance people with special needs to gain their self development with dignity.

TACC Café Business

T.A.C.C. has expaned their beverage products into Cefe Business such as ร้านกาแฟมวลชน Jungle Café Arabitia Café CP Fresh Mart and Black Canyon. There are branches all over the country and overseas as the company has already distributed to 850 branches. Therefore, this provides another distribution channel for the company.

.A.C.C. has been sustainably growing with the first year’s total sales amount of THB 24m in 2003. In 2004, it increased to THB 1,003m and reached THB 1,282m in 2017 by developing a strong business foundation and expanding to new relevant business areas. As our goal is to prosper a solid and stable business.