T.A.C.C. focuses on expanding into the country group that has the potential for high economic growth: Cambodia, Malaysia, Laos, and Vietnam.
With our strong marketing and consumer research team, we understand the region’s consumer needs. We are fully equipped and committed to meeting these needs, aspiring to establish ourselves as the esteemed symbol of “the proud of Thai product in the SEA market”.
Cambodia is a neighboring country with high market growth potential. The Cambodian economy grows by 8-9 percent annually. Young population accounts for 55 percent of the total population.
T.A.C.C. entered the Cambodian market in 2007. The first product launched in the market was Zenya green tea, bottled in a colorful package. One million bottles of Zenya are sold monthly in the total green tea market value of 700 million Baht.
Currently, our presence in the Cambodian market continues to grow due to consumer demand. Our cold beverages in dispensers at 7-Eleven stores have gained substantial popularity, leading to rapid branch expansions. Collaborations with expert logistics distributors enable us to promptly meet the evolving demands of 7-Eleven's growth in Cambodia. Our primary consumer base are teenagers and the 18-25 age group with purchasing power and a high repeat purchase rate.
Malaysia is one of the ASEAN prominent members with strong economic growth and a market with potential for Thai products. The country demonstrates a substantial consumption of Thai goods. Moreover, with 65% of the population in the working age (15-64 years old), this demographic holds significant purchasing power, prioritizing convenience and swift solutions due to busy lifestyles. T.A.C.C. aims to expand its distribution channels to cater to this demographic, focusing on convenience stores and online channels. Currently, T.A.C.C. products are available through 7-Eleven CAFÉ dispensed beverages and popular e-commerce platforms like Shopee and Lazada, aligning with consumer trends in various channels.
Laos is Thailand's neighboring country with a considerable number of Laotian travelers to and from Thailand annually. Laotians are exposed to Thai media and communication. T.A.C.C. envisions a sustainable long-term business presence in this market. Currently, we export Zenya green tea to Laos. Additionally, the dispenser coffee segment in Laotian convenience stores experienced significant growth last year.
Vietnam is a Southeast Asian country with rapid and continuous economic growth. The majority of its 97 million population falls within the working-age group, comprising 55%-60% and continually expanding. Notably, the country experiences a yearly increase of 10% in its middle-class population.
T.A.C.C. foresees the growth and potential of the market. With the rapid increase in investment from multinational companies and the increasing purchasing power of consumers, the Company has begun to expand its export market to Vietnam with the young generation as the main target group.