T.A.C.C. focuses on expanding into the country group that has the potential for high economic growth, Cambodia, Malaysia, Laos, and Vietnam.
With our strong marketing and consumer research team, we understand consumer needs within the region and are well prepared to cater to those needs as our ambition is to become “the proud Thai product” in the SEA market.
Cambodia is a neighboring country with high market growth potential. The Cambodian economy grows by 8-9 percent annually. Young population accounts for 55 percent of the total population.
T.A.C.C. entered into the Cambodian market in 2007. The first product launched to the market was Zenya green tea, bottled in colorful package. On a monthly basis one million bottles of Zenya are sold. The total green tea market value was Baht 700 million.
And at present, the Cambodian market continues to grow from the popularity of consumers. Especially cold drinks in dispensers in 7-Eleven stores, including the rapid expansion of branches. Including cooperation with distributors with expertise in logistics. This made it able to respond immediately to the growth situation of 7-Eleven in Cambodia. The main consumer target groups are teenagers and the new generation aged 18-25 years, who are target groups with purchasing power. and a high repeat purchase rate.
Malaysia is one of the ASEAN member countries with strong economic growth and a market where Thai products have great potential with consumption of large amounts of Thai products. In addition, 65% of the total population is of working age (15-64 years old), which is the group with purchasing power that spends on conveniences and needs speed for busy schedules. This group is the main consumer target group for which T.A.C.C. wants to expand its distribution channels, including convenience store or online channels. T.A.C.C products are currently sold in the form of 7-Eleven CAFÉ dispensed beverages and via Shopee and Lazada in response to consumer trends in various channels.
Laos is Thailand’s close neighbor. A lot of Laotians travelled in and out of Thailand each year. Laotians are exposed to Thai media and communication. T.A.C.C. has a long term plan of doing business sustainably in the market. We export Zenya green tea to Laos. Dispenser coffees in convenience stores in the Laotian market also grew significantly last year.
Vietnam is a Southeast Asian country with rapid and continuous economic growth. The main population is people of working age accounting for 55%-60% of the population of 97 million, which continues to grow. As a result, the country's middle-class population increases by 10% per year.
T.A.C.C. foresees the growth and potential of the market. With the rapid increase in investment from multinational companies and the increasing purchasing power of consumers, the Company has begun to expand its export market to Vietnam with the main target group being people in the young generation.