STRATEGIC
MARKETING TEAM

Our marketing team consists of marketing strategists who gathered over 15 years of marketing experience in food and beverage industry from working with international brands like Coca- Cola, Unilever, Cerabos, AB Food & Beverages, Seagram, Lintas and Green Spot (Vitamilk). The team supervises every phase and every dimension of product development, from product concept to business plan to positioning to distribution channel in order that our product meets with the target market’s demand. In so doing, our marketing executives always take into account the effectiveness of marketing expense to maintain profit margin and sustainable growth.

As a startup, once the team perceived the marketing channel in a convenience store, we jointly developed and launched dispenser beverage with 7-Eleven. The product sales value doubled in several years at the beginning and still continued to prosper along with our business partner, 7- Eleven, who operates more 8,000 branches presently.

Further, our strategic marketing team has driven T.A.C.C. to become an owner of an international green tea brand, Zenya. The tea is available in 10 countries. In Cambodia, Zenya is ranked number one in green tea market share. It is also the only Thai-brand green tea sold in more than half of the schools in Singapore.