Our marketing team consists of marketing strategists who gathered over 15 years of marketing experience in food and beverage industry from working with international brands like Coca- Cola, Unilever, Cerabos, AB Food & Beverages, Seagram, Lintas and Green Spot (Vitamilk). The team supervises every phase and every dimension of product development, from product concept to business plan to positioning to distribution channel in order that our product meets with the target market’s demand. In so doing, our marketing executives always take into account the effectiveness of marketing expense to maintain profit margin and sustainable growth.
During the period of over a decade that we partnered with 7-Eleven, T.A.C.C. has developed dispenser beverage market. When we first entered the market in 2002, we introduced some Thai-style favorites like iced tea, milk tea and iced coffee. The drinks were well received by consumers and as a result we witnessed over 100 percent sales growth in a few consecutively years. Later on we introduced to the market a variety of dispenser fruit juices which have been immensely popular with customers.
เชนย่า (Zenya) From its previous background as an OEM, in 2005 T.A.C.C. took a major step forward in becoming a brand owner by launching its own brand, Zenya, the bottled green tea , distributed mainly in our overseas market.
T.A.C.C. focuses on expanding into the country group that has the potential for high economic growth, the CMLCC group, Cambodia, Myanmar, Laos, as well as the country with the largest consumer base like China.
T.A.C.C. signed a licensing agreement with Ingram, Japan as a representative agent of San-X, Japan (Licensor) license, to look after licensees from the territories of Thailand, Singapore, Malaysia, Cambodia, Myanmar, Laos, and Vietnam.License Business
สวัสดี (Sa-Was-Dee) “สวัสดี” is a premium instant drink mix, a blend of durian and milk, which shows off the uniqueness of Thai flavors. It is produced from high quality durian produce, sourced for the right aroma, texture and flavor. The mix is tasty hot or cold. The product is catered to people with Chinese origin all over the world who enjoys this Thai-style flavor.
ณ อรุณ (Na-A-Roon) is a three-in-one drink mix with rich Thai-style flavors and aromas. Na-A-Roon is available in three mixes, milk tea, milk coffee and jasmine green tea. The drink mixes are great alternatives for restaurants and drink vendors. It offers better profit margin than the drink prepared by the restaurants themselves as well as consistencies in quality, flavor and aroma.
a-Smile Snowy Twist Donut : Japanese-style twisted doughnut from a-Smile is known for its sweet, fluffy, and delicious dough that comes with powder sugar inside the package. It gives not only the flavorful taste, but also the fun every time of eating “a-Smile Snowy Twist Donut : Smile more”
T.A.C.C. joins with CP All Public Company Limited in developing more products in the group of Hot Beverage Vending Machine to bring more convenience to the consumers and this kind of hot beverage vending machine has since been developed and put in to use before the end of 2015.
The hot beverage drink costs 17 baht per glass and it has 3 different flavors; coffee flavor, chocolate flavor and Mutcha milky green tea flavor. The drink will be taken out from the dispenser drink vending machine which is regarded as the new innovation with mixed vending technology at a high speed of 13,000 spinning that can yield a glass of hot beverage in a short period with steady water pressure that makes the hot beverage a good milky taste and pleasurable smell. The following are types of products being developed.
TACC Stationery is a new business from T.A.C.C. that saw a gap in the market of 7-11’s stationery business.
TACC Stationery provides high-quality affordable products, which received amazing feedbacks from a 7-11’s teen audience in last year. As a result, T.A.C.C. has planned to make TACC Stationery to be a part that increases the company growth.
T.A.C.C. has been sustainably growing with the first year’s total sales amount of THB 24m in 2003. In 2004, it increased to THB 1,003m and reached THB 1,282m in 2017 by developing a strong business foundation and expanding to new relevant business areas. As our goal is to prosper a solid and stable business.
In 2013, T.A.C.C. set up a manufacturing plant to support its business expansion.