TACC went outside its line of business in the beverage group after 7-Eleven offered the opportunity to become the sole agent for the sale of copyrighted products for leading cartoon characters in the Sanrio 5 group. The characters are composed of Hello Kitty, My Melody, Kerokerokeroppi, Pompompurin and Bad Badtzmaru. As a business ally, TACC is prepared to send products for sale at 7-Eleven stores nationwide by August of this year with expectations to send sales figures through the ceiling. After signing the contract with Sanrio in Hong Kong this past 29 April, the company’s products the company has been granted rights cover the following five categories: 1) Stationery; 2) Non-Foods such as cups, coin purses, key rings, etc.; 3) Cosmetics 4) Beverages and 5) Processed Foods.
The aforementioned contract is valid for a term of five months from 1 August 2016 to 31 December 2016. The company can renew the contract by notifying Sanrio Wave Hong Kong Co., Ltd. at least one month in advance before the contract expires.
This considered the company’s first step in venturing outside its line of business in the beverage group under the company’s strong point with CPALL PCL as a key strategic partner. Thus, the company has been given this business opportunity to help push for strong growth in the future.