T.A.C.C. focuses on expanding into the country group that has the potential for high economic growth, the CMLC group, Cambodia, Myanmar, Laos, as well as the country with the largest consumer base like China.
With our strong marketing and consumer research team, we understand consumer needs within the region and are well prepared to cater to those needs as our ambition is to become “the proud Thai product” in the ASEAN market.
Singaporeans are high income earners and they are the health-conscious group of consumers. Our green tea drink, Zenya, which is widely accepted in our overseas market, is also well received here. Zenya is produced from real green tea leaves without any artificial coloring or flavoring to preserve the quality of authentic green tea in a bottle. For these reasons, Zenya became popular in overseas market, especially in Singapore where Zenya obtained Healthier Choice symbol as a certification that Zenya is a health drink and suitable for distributing in Singaporean schools.
At the moment, T.A.C.C. is the only Thai company licensed to sell bottled green tea in 160 schools from the total of 300 schools in Singapore, about half of the schools in the country. The variety of flavors available include green tea mixed with pomegranate, green tea mixed with grape, green tea mixed with lemon.
Australia is a nation of diversity because it had prior been under the custody of another country. So in Australia there are many races which makes Australia accept and is open to different cultures. Australia is also economically stable with continued stable economic growth for the past 20 years. The Australian government has been keen to provide support and promote foreign investment especially for small businesses (SMEs). Australia Foreign Investment Policy makes it is very open for foreign nations like Thailand to do business and promotes things such as the “Thailand Food & Asian Grocery.
It is estimanted that in Australia there are around 4000 shops and restaurant selling Thai food and Thai food products. These shops and restaurant are concentrated mostly in Sydney and Melbourne due to both cities large population of Thai and Asian immigrants living there. In Sydney there is even a Thai Town (located on Peace St.) that is the center for the Thai community living in Australia.
T.A.C.C. with our expertise in manufacturing “genuine Thai tastes” product such as Thai ice tea, Thai milk tea, lemon tea and Thai ice coffee have been making our products available to the Australian market. Our products are widely available in Thai restaurant and Thai groceries stores. T.A.C.C. products are sold through our partner Tanola Pty. Ltd. whom is a major importer or Thai products to Australia located in Melbourne.