Yale, founded in 1701 is the fourth oldest university in the United States and one of the eight Ivy League schools. Its main campus is located in New Haven, CT, midway between New York City and Boston. The university comprises Yale College (undergraduate) and 13 graduate and professional schools. Yale is a large research university with a wide array of programs, departments, schools, centers, museums, and many affiliated organizations. It has graduated five U.S. Presidents, 500 members of the U.S. Congress, 48 U.S. Cabinet members, and 52 Nobel Laureates. Yale is one of the most prestigious universities in the world and has produced many notable alumni.
Yale Brand
The Yale brand comprises an array of images, identities, histories, communities, traditions, and ideals all united by a promise of excellence. The most eff ective way to communicate the Yale brand through merchandise requires acknowledgment of what the brand embodies, but in addition requires an understanding of how best to reach the appropriate audience. Consumers of Yale merchandise are global and diverse. Thus, an awareness of what ideas and messages most appropriately convey the brand to these audiences is essential. The next few pages are intended to help guide the creative process for designing effective Yale merchandise.
Yale University Logo & Institutional Mark
The Yale logo embodies Yale’s “identity” and assures audiences of a strong connection to the university. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface.
