Siam Paragon, a world-class shopping and lifestyle phenomenon located in the heart of Bangkok, organizes “Siam Paragon presents Rilakkuma World Happiness Town”, the first time in South East Asia of the ultimate joy in the world of Rilakkuma. Siam Paragon will be transformed into the town of Rilakkuma. Expect to see a giant 4-metre Rilakkuma and don’t miss out to explore fun activities in 5 different zones waiting for everyone to come indulging in the fascinating Rilakkuma World. The opening ceremony will be held on Friday, October 25, 2019 at 13.30 hrs. at Parc Paragon Siam Paragon, M Floor and the event will continue until November 10, 2019.